Online Portfolio Introduction

Welcome to my online portfolio! This website is a way for me to showcase my past experience, as well as my writing and graphic samples I have completed throughout the past couple of years via school and internship experiences. As a rising senior at the University of Maryland College Park, I am studying Public Relations as well as minoring in Student Leadership. I hope to continue on the Public Relations path post college, as I enjoy working with clients and aiding them with social media content, media pitching, client events, and much more!

To contact me, feel free to email me at carlygreenberg12@gmail.com.

 

 

 

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Public Relations Speed Dating

The 9th annual Grunig Gala gave students at the University of Maryland an opportunity to develop and connect with public relations professionals and learn about pr in the “real world.” Attendees included professionals from National Geographic, Ketchum, Edelman, and even Under Armour. The event consisted of good food, but even better company.

#GrunigGala16

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Grunig Gala Pamphlet. Photo by Carly Greenberg

My favorite part of the the Grunig Gala was how we were able to talk to public relations professionals and ask them about their  jobs. At the roundtable discussions, I first found myself with Crystal Brown, Chief Communications Officer for University of Maryland, College Park. Immediately, she started off my asking if anyone at the table watches the show “Scandal.” Being an avid fan and binge watcher of the series, I knew exactly what Mrs. Brown was going to say next, “I am Olivia Pope.” My heart sank. For those of you who are don’t watch “Scandal,” Olivia Pope is in charge of crisis communication for the White House. Basically, I was sitting next to a real Olivia Pope for the University of Maryland! It was truly amazing to ask Brown about her job, and some of the problems she deals with on a daily basis, one of which she dealt with in the parking lot prior to the gala.

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Not Your Typical Museum Trip

After hearing I would be going to the Newseum, I was ecstatic. Normally, I am not one to step foot anywhere near a museum, however, this one was different. I first visited the Newseum in 10th-grade with my mom and sister. I remember not being too thrilled to go because I assumed it would be boring, like normal museums are. Nonetheless, I was way wrong!

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O.J. Simpson’s trial suit on display at the Newseum. Photo by Carly Greenberg

Unlike normal museums, this one was far different. It displayed topics that I was genuinely interested in (sorry Museum on Natural History, nothing personal…). It’s like not like a regular museum, it’s like a cool one (*insert mean girls quote here). I was able to see more in depth exhibits  about 9/11, O.J. Simpson’s murder trial, and even the Berlin Wall. Whereas we normally don’t see those kinds of topics shown or displayed in museums.

There is one exhibit in particular that pertained my interest. I know I would never see this exhibit in a normal museum, which is why it stood out to me the most. The Pulitzer Prize Gallery exhibit features the top Pulitzer Prize winning photographs since 1942. It is truly remarkable to observe how some of these pictures displayed such powerful messages. I was even more amazed how some photographers were able to capture some of the most intense moments in history, such as: war, terrorism, hunger, and olympic winnings. 

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Addressing the Correct Audiences

As a sophomore at the University of Maryland striving for a Bachelor’s Degree in Communication, I realized I wanted to concentrate on the Public Relations Track due to my passion for reaching out to other people and educating them on a product or cause. It seems like an easy task right- informing people about a certain topic? Little did I realize before taking Intro to Public Relations, that there are many factors that go into planning and addressing your targeted audience. It is not only important to do research about your audience, but figure out how you are going to target the information to that specific public, and make sure they decode the information properly.

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