Addressing the Correct Audiences

As a sophomore at the University of Maryland striving for a Bachelor’s Degree in Communication, I realized I wanted to concentrate on the Public Relations Track due to my passion for reaching out to other people and educating them on a product or cause. It seems like an easy task right- informing people about a certain topic? Little did I realize before taking Intro to Public Relations, that there are many factors that go into planning and addressing your targeted audience. It is not only important to do research about your audience, but figure out how you are going to target the information to that specific public, and make sure they decode the information properly.

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